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Magic Bus develops local community mentors who take children and youth living in poverty on the journey from childhood to livelihood. During this long term engagement , our mentors work with children and parents through a weekly curriculum that includes the use of sporting activities as metaphors to change behaviour in the areas of education, health, gender and livelihood. In addition, our community engagement programme ensures we access existing local opportunities to ensure that young people move from poverty, and develop into young adults with greater control and choice.  All Magic Bus children and youth are offered the opportunity to enrol in livelihood programmes, creating at scale, a movement of competent, confident young people ready to make a significant difference to their own lives.

Our philosophy revolves around the concept of mentoring. We foster young adults to deliver our programme and to become role models to the children with whom we work. These community leaders are from the same villages and slums as the children and serve as agents of change. We train these mentors to deliver the researched, activity-based curricula we have pioneered to bring about behavior change. A large part of their work is to promote gender equality, access to education and health services, as well as developing a child’s social and emotional skills.

Currently we work with over 2,00,000 children and 8000 young adults from 7 States - Andhra Pradesh, Delhi, Haryana, Karnataka, Maharashtra, Odisha (formerly Orissa), and Uttar Pradesh.

By 2015, Magic Bus plans to reach 1 million children across some of India's poorest villages and neighbourhoods.