Pilelo-Ho!
A historic time for sport for development in India
A historic time for sport for development in India

From the desk of Magic Bus CEO, Pratik Kumar

I am very happy to share that Magic Bus has been awarded the Rashtriya Khel Protsahan Puraskar (National Sports Promotion Award), by the President of India, Hon. Sri Pranab Mukherjee, at his official residence, the Rashtrapati Bhawan, on 29th August 2014. The award recognises corporate entities, institutions and individuals who have played a significant role in the area of sports promotion and development. It is the first time that an award has gone to an NGO for promoting Sports for All and using sports as a tool for achieving serious development goals.

We believe that this award is a strong endorsement of our internationally recognised curriculum and methodology of using sports as a tool for bringing about social development. It is a recognition of our tried and tested 15-year old approach where we train local young volunteers to deliver our unique activity-based programme to children by becoming role models and mentors to them. Sports acts as the perfect hook to keep children and communities engaged in our programme as we embark on a long journey of bringing about changes in behaviours and practices in the areas of education, health, gender, nutrition, sanitation, leadership all the way to livelihood.

The national award comes within months of Magic Bus winning the prestigious international Laureus Sport for Good Award, the first Indian entity to win this global recognition.

I believe that this national recognition will be a turning point in our history as we poise to take the next big leap in our endeavour to make a positive difference to the lives of a million children and youth in India and across the globe.

We are very grateful to the Ministry of Youth Affairs and Sports, Government of India, for their recognition of our work and approach, which is today changing more than 260,000 lives in 19 States across India. We are also indebted to all our supporters and partners who have believed in us and been a part of this wonderful journey.

Find out more about our work at www.magicbus.org.

By: Pratik Kumar
CEO, Magic Bus

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