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Prince's Trust

Get Into Programme

Get Into is an innovative, employer-driven programme that trains young people in life skills and vocational skills needed to enter specific job roles with an employer. The programme works by identifying relevant entry-level roles and designing and delivering a training curriculum that responds directly to the employer’s recruitment needs. 

Prince’s Trust International is currently delivering Get Into in six countries including India, working with leading employers such as HSBC, Marks and Spencer and Marriott Hotels and Resorts. The Trust, founded by HRH, The Prince of Wales, works in partnership with organisations around the world to support young people into work, education and training. Magic Bus India Foundation, a leading Indian NGO, equips young people with the life skills needed to move out of poverty and into employment and has worked with more than 400,000 children and young people across 22 states since its foundation in 1996.

This collaboration between Magic Bus and Prince’s Trust International brings together corporate engagement expertise, local knowledge and combined youth-programming skills to support young people into sustainable, higher-paid jobs in an effort to break the poverty cycle. It also provides a unique opportunity for employers with the capacity and need for trained and motivated young people at entry level, who can work with us to design a bespoke programme to meet their recruitment needs.

Magic Bus and Prince’s Trust International have benefited more than

900 young people

by December 2019

and aspires to reach out to more than 10,000

over the next four years.

Our Partners

Currently we are working with various employers who are recruiting our Get Into graduates.

  • Kidzania
  • Devyani Int. (Pizza Hut, Costa Coffee & KFC)
  • HDB Financials
  • Just Dial
  • Infonet
  • I-Process
  • HGS
  • India Money
  • Sundaram Finance
  • Reliance Trends
  • Med Plus
  • Max Retail
  • Bliss Fintech
  • Taco Bell
  • Wellness Forever

Success Story

Nilam Tambe - Get Into Alumna

The first Indian recipient of the Prince’s Trust Award — which provides jobs, education and training to young people — Tambe is on her way to become a teacher. Nilam Tambe (22), the eldest of three siblings living in the Govandi slums, had never flown until her trip to London in March 2019. The first Indian recipient of the Prince’s Trust Award — which provides jobs, education and training to young people — Tambe is on her way to become a teacher.

She started working as soon as she graduated with a degree in commerce, but the lack of any employable skills and inexperience regarding the hiring process meant a lot of closed doors, she said. “I had finished graduation and wanted to earn enough to help my family. My father worked at a construction site, so I didn’t even have any leads in the corporate world,” she said. Through word of mouth, Nilam found the Magic Bus programme, which helps provide children and youths like Nilam life skills that would help them find employment. Nilam eventually found employment at a pre-school for children. On March 13, 2019, she received the award from musician Tinie Tempah and spoke before 2,500 people. “I now want to become a teacher and help other children achieve their goals,” she said.

According to Jayant Rastogi, Global CEO, Magic Bus, “We are ensuring young people like Nilam complete their education, delay their age of marriage and have the right employability skills to get a job in the organised sector.”


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