The Nestlé Healthy Kids Programme is implemented by Magic Bus across 18 states, in a manner that immediately engages children and young people across the country. With a focus on creating health and nutrition awareness, the programme has seen the visible impact over the last three years. The stories in 'Stories of Change' book are told by those who have felt this change. Nestlé and Magic Bus came together to work towards shaping healthier, happier futures for children and youth across the country, by arming them with the knowledge they need to safeguard their own lives.
Senior Vice President, Nestlé India
Mondelez India has been partnering with Magic Bus since 2014 on various CSR programmes across 7 states. Through our Shubh Aarambh programme, Magic Bus along with other NGO partners have been educating children and mothers to lead a healthy and active life through various initiatives in the areas of nutrition, active play, and health. The programme has made a significant impact on social attitude and behaviours towards staying healthy and becoming more active. Today we are touching the lives of about 100,000 beneficiaries and Magic Bus has been a key partner in this journey and success. We value this partnership and are happy that together with Magic Bus, Shubh Aarambh is Changing Lives and Transforming Communities.
Director, CGA India & South East Asia, Mondelez India Foods Private Limited
Chief Executive, Prince’s Trust International
The uniqueness of the Get Into programme lies in our goal to provide jobs to young people in need. The Get Into programme is beneficial for all stakeholders involved - we approach employers who have job opportunities and then, co-design the training for young people to be prepared for those jobs. Our training is a mix of technical skills, employability skills and life skills - together these skill sets help young people get into jobs.
"We share an excellent
working relationship with Magic Bus.
We appreciate their professional approach and transparent working. They give periodic updates on the project are quick to respond to our requirements. Our partnership goes beyond just funding. We regularly engage in project review and jointly explore opportunities to make the programme more efficient and impactful."
Director-Government and, External Affairs, CSR, BMW Group India
"At HDFC Bank, we believe that education is one of the most important tools to empower society. We are very pleased to support Magic Bus India Foundation because it addresses the issue of quality education to underprivileged children. The implementation of our CSR project is done by Magic Bus team in a very professional way with passion and commitment."
Corporate Social Responsibility, HDFC Bank Ltd.
"Giving each and every child the opportunity to live and grow well is an objective which can be approached through the universal appeal and unique power of sport, but local and international organisations must come together and work towards the same goal if we want to see the real change. On behalf of AFDP, I'd like to thank Magic Bus for its key role in this positive movement".
Chairman, Asian Football Development Project
"When we met Magic Bus, they had a robust programme in the Childhood to Livelihood space which was aligned with our interests. Magic Bus operates at a large scale - impacting 3,75,000 children across 22 states with 17,000 volunteers, and there were significant opportunities in data management, data analytics, and performance management. KF felt that it having an end to end BI/Analytics platform will help Magic Bus manage its pan India operations and enable them to do detailed performance management at country, state, district and school level. KF assisted Magic Bus with the technology selection and development of the BI/Analytics platform on Microsoft Power BI. KF was involved in finalization of KPIs, dashboards and supported the pan India roll-out. In addition, the Magic Bus BI/Analytics platform also supports donor reporting and analytics. We look forward to our continued partnership with Magic Bus and supporting the team on other business process optimisation and technology initiatives."
Co-founder, Koita Foundation
"Having partnered with Magic Bus for over a year to deliver the ‘Get Into’ employability programme, we knew the team would do everything possible to still support Indian youth amidst this global pandemic. The result was even better than we could have expected!
Having attended their newly developed online programme, I was surprised about how they could turn a virtual classroom into a safe and enriching space, enabling young people to build their skills and confidence to thrive and fulfil their dreams.”
Senior Regional Manager, Prince's Trust International
“Magic Bus have been able to deliver our ‘Get Into’ Employability programme online within a short timeframe, in response to COVID-19 measures and needs. The sector-specific courses are delivered in an engaging, interactive online format by experienced facilitators and link young people up directly with companies. This programme therefore continues to enable participants from across India to gain meaningful employment during a critical time for young people.“
Project Manager, Prince’s Trust International
“Through our Cityzens Giving programme, Manchester City has supported Magic Bus projects in Bangalore and Kolkata using the power of football to enhance education and health outcomes for local young people. Magic Bus are a leading organisation in the sport for development field with a tried and tested methodology, deep expertise and a truly inspiring impact in local communities. We are delighted to be working with such a high impact partner and whole heartedly commend their work”
Foundation Director, City Football Group