The Nestlé Healthy Kids Programme is implemented by Magic Bus across 18 states, in a manner that immediately engages children and young people across the country. With a focus on creating health and nutrition awareness, the programme has seen the visible impact over the last three years. The stories in 'Stories of Change' book are told by those who have felt this change. Nestlé and Magic Bus came together to work towards shaping healthier, happier futures for children and youth across the country, by arming them with the knowledge they need to safeguard their own lives.
Senior Vice President, Nestlé India
Mondel?z India has been partnering with Magic Bus since 2014 on various CSR programmes across 7 states. Through our Shubh Aarambh programme, Magic Bus along with other NGO partners have been educating children and mothers to lead a healthy and active life through various initiatives in the areas of nutrition, active play, and health. The programme has made a significant impact on social attitude and behaviours towards staying healthy and becoming more active. Today we are touching the lives of about 100,000 beneficiaries and Magic Bus has been a key partner in this journey and success. We value this partnership and are happy that together with Magic Bus, Shubh Aarambh is Changing Lives and Transforming Communities.
Director, CGA India & South East Asia, Mondelez India Foods Private Limited
"We share an excellent
working relationship with Magic Bus.
We appreciate their professional approach and transparent working. They give periodic updates on the project are quick to respond to our requirements. Our partnership goes beyond just funding. We regularly engage in project review and jointly explore opportunities to make the programme more efficient and impactful."
Director-Government and, External Affairs, CSR, BMW Group India
"At HDFC Bank, we believe that education is one of the most important tools to empower society. We are very pleased to support Magic Bus India Foundation because it addresses the issue of quality education to underprivileged children. The implementation of our CSR project is done by Magic Bus team in a very professional way with passion and commitment."
Corporate Social Responsibility, HDFC Bank Ltd.
"Giving each and every child the opportunity to live and grow well is an objective which can be approached through the universal appeal and unique power of sport, but local and international organisations must come together and work towards the same goal if we want to see the real change. On behalf of AFDP, I'd like to thank Magic Bus for its key role in this positive movement".
Chairman, Asian Football Development Project