Employee Volunteering

Employee volunteering is a powerful tool for companies to demonstrate their commitment to social responsibility and support social causes that align with their values. Employee volunteering encourages employees to put their interests, skillset, and time towards solving community challenges. This not only creates a positive impact on society but also offers companies added benefits such as improved employee morale, enhanced employee skills, improved brand reputation, and a proud, inspired and engaged workforce.
Employee volunteering programs can include community service, skill-based volunteering, mentoring and donation matching.

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Cause-related Marketing

Cause-related marketing is an effective way for brands to positively impact society and simultaneously demonstrate their commitment to a social cause. By partnering with a social sector organization and participating in cause-related marketing campaigns, brands can build their brand persona and foster consumer trust. This helps in creating an emotional connection with consumers by aligning with their values and beliefs.

FAASOS donated Re. 1 to Magic Bus’ cause every time someone tweeted #magicbus. The campaign garnered 3,80,000 tweets.

Garnier Men launched #PushForChange initiative, in collaboration with Magic Bus India Foundation, to impart education to under-privileged children in a sporty and stimulating way.

TOMS One for One campaign where the company matches one pair of shoes for a child in need for every pair that is bought from them. In the last 7 years, TOMS has donated 1.5 million shoes to Magic Bus.

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Payroll Giving

Whether you are an individual or a corporation, you can choose to support our cause through payroll giving. By choosing to share a small part of your monthly income to support the education and learning of a young person living in poverty. If you are an individual, you can approach your company with a request to contribute a small part of your income to Magic Bus. If you are a company, you can encourage this habit of monthly giving among your employees. Payroll giving is a simple yet effective way to support the cause your employees care about while also making a difference in the lives of young people in need of support.

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Recruitment Partners

Corporate social responsibility (CSR) is an opportunity for businesses to create a meaningful impact in the communities where they operate. One way to achieve this is by partnering with us to support youth from underserved communities in accessing formal employment opportunities. Our targeted interventions focus on building the necessary skills, knowledge and confidence for these youth to thrive in the workplace. By partnering with Magic Bus, corporates can demonstrate their commitment to social impact, while also building stronger relationships with the communities they serve. Together, we can create a more equitable and prosperous society.

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Disclaimer

All donations to Magic Bus are eligible for 50% tax exemption under Section 80G of the Income Tax Act. Magic Bus is a non-profit organisation, registered as Magic Bus India Foundation under Section 25 of the Companies Act 1956.